Why You Should Start Making Corporate Event Videos
Corporate Event Videos Why? Hint: the answer involves making bigger bucks in the future.
Are you one of the businesses who make the mistake of letting your events go by unrecorded?
- We’ll do it next year
- Who wants to watch that
- It’s too expensive
It’s a mistake that can cost you a lot of money. First, because video marketing is the future – Here is a complete guide to business profile videos
And second, it’s a rarely tapped, yet potentially effective marketing tool.
And the events, well, you do them anyway. So, why not try to monetize them for years to come?
But First, What Is It Exactly?
Corporate Event Videos, Just as the name indicates, it’s a video taken during a corporate event (of any kind) that you repurpose to your liking. Before you yawn, it’s not as boring as it sounds.
The new and modern corporate event videos are often short, fun, and show the highlights of the event in an engaging way (no more long speeches, please).
It’s NOT full-length coverage of the whole event.
It’s more of a fun-sized video of your event published on your social media accounts.
As an example, here’s the TEDxSydney 2016 Highlights video that shows you not only what happened during the event, but also behind the stage for a dynamic viewing.
Why Should You Start Creating Corporate Event Videos?
Simple reason: it converts. Here’s how:
It creates good impression
Be it a seminar or a New Year’s Eve celebration, a company that does events is a healthy, busy company with exciting projects going on. This is the image you’re sending to the public by publishing your corporate event videos.
It makes you look accessible – and builds trust
It shows a culture of a company that respects their employees. Remember that people relate to other people, not to brands.
So, don’t miss the opportunity of showcasing the people who work for your business, what they do, and most importantly, that they’re having fun. By doing this, you’re personalizing your brand and gaining trust from your customers.
Check out this great staff Christmas party where the employees seem to enjoy each other’s company – how refreshing!
It makes your sponsors happy – and attracts more sponsors
Event videos with your sponsors’ logos thrown in are basically free digital marketing for them – who wouldn’t want that? With these videos, you’re showing them that you don’t take their participation for granted. You can see that next year you don’t have troubles landing more and bigger sponsors.
Plus, showing that you have corporate sponsors year after year will only strengthen people’s trust in your company (see point 2 above). Watch this corporate party that cleverly mentions their sponsors right from the start (and at the end).
You can sell more tickets next year
This is perfect for events that are open to the public like an expo or seminar. First of all, it’s a good way of catching people who simply didn’t know you were holding an event.
Second of all, by showing them how fun the event is, you attract potential participants for next year: a watcher today, a buyer tomorrow.
For example, did you know that there’s a night-running event that combines neon lights and electro music? Neither did we. But if the event video is any indication, it seems like an awesome event to catch this year.
You can use it to promote products and services
Are you planning to throw a big ol’ party to launch your latest product? Use the video of the event to promote said product.
This is an effective way to let people know that:
1. You’ve launched a product, and tell the story of your new product with a great story telling video.
2. You are really excited about it (that you had this big event) – so the product must be really good, right? Right.
Check out this launch event video that will make you want to head there right away (who’s up for brunch?).
Event Live Streaming: Good Idea or Not?
Nowadays, streaming live your event is as easy as turning on your phone. So, you can bust the myth that it’s expensive and complicated.
We get the reason behind this question, for example, you’re afraid no one cares enough to watch it.
But according to Facebook Live, users watch 3x longer live streaming videos than pre-recorded one and 10x more likely to engage. Just imagine how good this is for your social media reach!
Even if it’s an intimate event like a corporate party, you can still stream it live to show your followers a glimpse of what’s happening inside your company. It attracts their attention and keeps their interest in your brand alive.
So, is it a good idea?
Just for the two simple reasons mentioned above, the answer is yes.
Paying for Corporate Event Videos
We all agree: creating one is an investment (ballpark estimation: $5K – $10K).
Because let’s face it, this is something that you can’t DIY- you’ll need a qualified team of videographers and a skillful editor.
But as with any video content that you need to create, change your mindset about it.
Instead of thinking of it as a luxury, see it as a tool to reach more audience and get more ROI. If in the past people paid good money to make brochures, now the money is in video marketing.
By creating a video:
” you give your event a longer shelf life,
” keep your audience interested in your event and your company,
” and you can even reuse the video for a future ad campaign.
The video will pay itself 5, 10 or even 20 times over.
What do you think? Leave us a comment or shoot us an email to know more![/vc_column_text][/vc_column][/vc_row]